A successful tutoring business:
- Fosters excellent student outcomes (in and out of the classroom).
- Finds operational efficiencies.
- Attracts new clients and builds strong relationships with current ones.
A healthy learning environment requires the right tutors, resources, and dynamics.
Operational efficiencies need proper workflows, team members, and tutoring management tools.
Attracting new clients (or keeping your current ones) is about getting the above right.
Deciding Whether To Grow Your Tutoring Business
First Things First: Time & Resource Allocation
Taking on a ‘middleman’ role might work when you are small, but it may lead to burn-out in the long-run. Whether or not you want to grow your business, you need to budget your time.
- Hiring great tutors
- Building trusting relationships
- Delivering great student results
- Putting out big fires
You should try to automate, delegate, (or at least) simplify the rest of your to-do list.
Only once your everyday operations are under control, you can start looking to grow your tutoring business.
Do you want to grow your business or kick back and enjoy your new-found operational efficiency?
It depends on your capacity, resources and long term goals.
If you decide to grow your business, it is time to start looking at ways to market it!
How To Advertise Your Tutoring Services
Word of mouth is by far and away the most influential form of advertising you have at your disposal.
A satisfied parent is the best advocate you can have at schoolyard pickups and wine nights.
However, word of mouth can be slow to reach a bigger audience.
It would be best if you thought about utilizing the digital world to reach a broader set of potential clients and improve your chances of onboarding new clients – particularly as the recent times have forced school boards, governments, and parents to adapt.
There are various channels, partnerships, and marketing tactics you can employ to grow your business. However, you need to start with the basics.
Top Tips For Growing Your Tutoring Business
- Create A Sales Process, Not Just An Onboarding Process
- Reward Referrals
- Utilize Your Tutoring Management Software
- Focus On Child Outcomes & Ensure Parents Feel Heard
- Build Partnerships With Educational Institutions
You can’t have a successful tutoring business without a balance between profit and purpose.
There is nothing more rewarding than having your business thrive while seeing students’ succeed.
Whether you are actively growing your business or enjoying the status quo, make sure the ship is sailing smoothly, and take some time to plan for the future of education – an increasingly digital and video-driven space.
Learning is a beautiful thing.